Being creative and original is not the only requirement necessary to work in advertising. Although it is an important skill, this is one of the professional fields that are experiencing the most transformations due to the irruption of technology in people’s lives; so it is not enough just to have good ideas and know how to apply them. Know what requirements are fundamental to pursue an opportunity in the area of marketing and advertising.
The marketing and advertising environment are quite competitive, so basic training is not enough to stand out in a job offer in this area. Know what requirements you must have and strengthen to be taken into account for a job in advertising.
Five requirements to work in marketing and advertising
Be In Constant Training
As we already mentioned, advertising is an area that is transforming all the time, and this also changes the needs of the client and the way to consume advertising. To work in advertising, you can not ignore the knowledge on how to sell in traditional channels -press, radio, and television- but less can be ignored new media.
The key is to be in constant training, and the right thing is that you can achieve it by being self-taught: without excuses, the information can be obtained free through the Internet, and you do not have to do a postgraduate course at Harvard every time you need to be at the shot on the latest in your area
This requirement is fundamental now, in 1890 and undoubtedly it will always remain so. Creativity is necessary for a professional who wants to dedicate himself to advertising; since after all it’s all about selling a product or service, and if you fail to capture the customer’s attention, it will not register the brand you’re trying to promote. In some campaigns, it may work to go for the classic, but in others, you will undoubtedly have to turn on all your creative engines to persuade consumers. Being creative does not mean abusing “psychedelic” resources, no. The main thing for communication to be useful is that the message is understood(either by a target audience or by everyone in general, depending on the goals you pursue) because if I do not know that you want to sell me, I will not buy it. And only when the message is clear can you work on it creatively.