Being creative and original is not the only requirement necessary to work in advertising. Although it is an important skill, this is one of the professional fields that are experiencing the most transformations due to the irruption of technology in people’s lives; so it is not enough just to have good ideas and know how to apply them. Know what requirements are fundamental to pursue an opportunity in the area of marketing and advertising.

The marketing and advertising environment are quite competitive, so basic training is not enough to stand out in a job offer in this area. Know what requirements you must have and strengthen to be taken into account for a job in advertising.

Five requirements to work in marketing and advertising

Be In Constant Training

As we already mentioned, advertising is an area that is transforming all the time, and this also changes the needs of the client and the way to consume advertising. To work in advertising, you can not ignore the knowledge on how to sell in traditional channels -press, radio, and television- but less can be ignored new media.

The key is to be in constant training, and the right thing is that you can achieve it by being self-taught: without excuses, the information can be obtained free through the Internet, and you do not have to do a postgraduate course at Harvard every time you need to be at the shot on the latest in your area
This requirement is fundamental now, in 1890 and undoubtedly it will always remain so. Creativity is necessary for a professional who wants to dedicate himself to advertising; since after all it’s all about selling a product or service, and if you fail to capture the customer’s attention, it will not register the brand you’re trying to promote. In some campaigns, it may work to go for the classic, but in others, you will undoubtedly have to turn on all your creative engines to persuade consumers. Being creative does not mean abusing “psychedelic” resources, no. The main thing for communication to be useful is that the message is understood(either by a target audience or by everyone in general, depending on the goals you pursue) because if I do not know that you want to sell me, I will not buy it. And only when the message is clear can you work on it creatively.

Well, this requirement is essential to any worker; but we are highlighting it because the field of advertising is hard in some aspects; as in which the days can get to be long and exhausting. Many projects require great dedication to carry them out and patience to deal with clients; So if you are one of those who leaves the office at the end of your work schedule, then you better think about dedicating yourself to something else. This does not mean that it is a slave job: for those who enjoy the rhythm, this is the ideal job.

Ability to work as a team

Advertising is a collaborative work environment: to carry out a project, it is necessary for it to go through different stages and in general, it is managed by a whole team, not just by one person. The work of each of the people is key to the success of a campaign: from the creative to the community manager, the account manager or the web designer to name just a few. That the concepts, ideas or purposes of the team are unified is essential; and not only is reaching an agreement with colleagues: then there is the agreement with the client. So that all this does not overwhelm you and keep you motivated despite the discrepancies, it is essential to know how to work as a team communicating your ideas and listening with the same respect to others.

You have to know how to sell yourself

As much is repeated in the world of advertising, the most important product you will have at hand is and will always be yourself; so knowing how to promote yourself is fundamental. Of course, words have to back them up with facts, so everything you say about yourself and what you promise you have to be able to fulfill it. The best thing is that to demonstrate that personal marketing has something to sustain yourself; you have a work folder that supports what you say. If you have no experience, do not hesitate to include the work you have done at the university or, in the last instance, the ones you have created (even if it is not for any specific client) and only for the fact of acquiring practice.

In addition to the mentioned characteristics, to work in marketing and advertising you have to be restless, precise, rigorous, somewhat non-conformist (but not wholly obsessive), know how to write well, be persuasive and very passionate. As David Ogilvy said, known as the father of modern advertising, “We are looking for people who have ideas in their heads and fire in their guts.”

Works in one of the most dynamic sectors and with more labor insertion. Develop your creativity, with new technologies, with new methods. Elaborate webs, apps, banners, and flyers. Work in events.


This Higher Degree is taught in PRESIDENTIAL and ONLINE mode.


We train our students to be able to assume positions of responsibility within the Marketing and Communication areas of any company.

We also encourage their entrepreneurial spirit so that in the future they can even stand out as independent professionals or entrepreneurs.

Senior technician in marketing and advertising

As a guide, we present you with examples of professional fields, functions, and activities that an expert in this sector can perform or perform, as well as an outline of their job prospects.

You should bear in mind that this information may vary depending on the geographical area and the current situation of the sector.

Professional outings

This professional will be able to work in departments of marketing, communication and press offices in companies of any productive sector and, mainly, of the area of commerce and public and private marketing (advertising agencies, market research institutes, and public opinion, etc.). The main activities where they develop their profession are communication, advertising, and events in the public and private sectors.

Functions and activities

This professional can work as marketing / advertising technician; technical officer in public relations; survey agent; technician in market studies and public opinion; technical of marketing and communication events. Its primary functions will be planning and development of policies and marketing plans; conducting surveys and interviews; design of public relations policies; management of customer service and information services and customer complaints and claims; development, monitoring, and control of advertising media plans; elaboration of publipromocionales and informative materials.

Labor prospects

In recent years, the trade sector has required professionals with adequate training in marketing actions, market studies, efficient information systems, with excellent communication skills and ability to take advantage of new information and communication technologies to manage business knowledge Good job prospects, despite the fact that due to the crisis the demand for these profiles has decreased a bit.